Intel Core ULTRA Speedrun
Speedrunning with purpose: Intel at Gamergy 2024
CLIENT: Intel
DATE: December 2024
Map:: Steam
TYPE: Party
The Intel Core ULTRA Speedrun arrived at Gamergy 2024 as a high-energy, branded challenge. Partnered with eWorlds, this custom experience was designed to promote the power and performance of the new Intel Core ULTRA processors. Hosted both online via Steam and on-site at Gamergy Spain 2024, the competition invited players to put their reflexes —and processors— to the test.
The Intel Core ULTRA Speedrun wasn’t just digital. At the Intel booth in Gamergy Spain 2024, players competed live on the same map with a public leaderboard showing their best times. This mix of online and in-person competition helped extend the game’s reach and excitement.
Moreover, the in-game visuals mirrored Intel’s real-world booth design. Sharp lines, glowing accents, and custom player skins created a cohesive look across both spaces. Every detail reinforced the Intel identity. Transitioning smoothly from screen to reality, the Intel Core ULTRA Speedrun became a full-branded journey.
Seamless integration, digital to physical
By turning specs into boosts and design into immersion, the Intel Core ULTRA Speedrun made the tech message easy to grasp and fun to remember. Players didn’t just learn about the product. They lived it.
This activation proved how gaming can be more than play. When designed well, it can deliver clear product value while offering a memorable challenge.
