Heineken Silver Experience
Rhythm, nightlife and Heineken Silver
CLIENT: Heineken
DATE: December 2023
GAME:: Gamergy World
TYPE: Futuristic | Interactive
Step inside Heineken Silver Experience, a vibrant digital experience that fuses rhythm, nightlife, and interactive play. This custom campaign brought the Heineken Silver brand to life in a fun and engaging way, right inside Gamergy World.
Players entered a colorful music hall filled with energy and neon lights. There, they tackled music-based mini-games that tested their rhythm and timing. Each successful performance rewarded players with virtual Heineken Silver cans. These cans weren’t just for show, they acted as digital tickets to enter a lifetime beer giveaway. With this mechanic, gameplay and prize participation were seamlessly connected.
The experience was built around the core values of Heineken Silver: fun, freshness, and a strong connection to nightlife and music culture. The fast-paced mini-games were designed to be short and replayable, making them perfect for both quick sessions and longer play sprees. The design encouraged players to keep coming back for more chances to win.
A digital party worth remembering
The Heineken Silver Experience went even further with influencer-driven content. Spanish YouTube star Willyrex, with nearly 18 million subscribers, joined the experience. He streamed the mini-games live, bringing massive attention to the activation. His audience watched him complete challenges, collect cans, and celebrate the fun.
Thanks to his reach, the stream gathered over 51,000 views, and the experience attracted more than 15,000 unique players. This powerful mix of gameplay, branding, and influencer support helped the campaign become one of the standout activations inside Gamergy World.
Heineken Silver Experience proves that branded mini-games can deliver real results when aligned with audience interests. With music, prizes, and social media buzz, it turned a simple promotion into an interactive party. The result? A memorable, high-energy campaign that left a lasting impression on thousands of players.
