Alienware Station
A gamified adventure for the Alienware Community
CLIENT: Alienware
DATE: May 2024
Map:: Steam
TYPE: Realistic | Adventure
Alienware partnered with eWorlds to develop an interactive experience that blended entertainment, brand engagement, and community rewards.
From surviving on disappearing platforms to scaling a towering obstacle course and solving clever puzzles, each challenge was crafted to test different player skills. The experience encouraged replayability and exploration, rewarding creativity, agility, and problem-solving under pressure.
Exclusive rewards and community connection
To deepen engagement, the experience featured unlockable Alienware skins, milestone-based rewards, and real-world product giveaways. Players were also invited to join the Alienware Arena community, transforming the game into both a digital event and a meaningful touchpoint between the brand and its audience.
