NESCAFÉ® ICE Fresh Run
To promote Nescafé ICE, Nescafé teamed up with GGTech Studios to create Nescafé ICE Experience: a custom Fortnite speedrun map that brings the brand’s “Hazlo + fresh” spirit to life. Designed to connect with younger gamers, the experience blends refreshing vibes with fast-paced gameplay in a sun-drenched, summer-themed world.
Chill vibes, fast gameplay
Set in a sunny, summery world inspired by beaches, deserts, and hot climates, the map is designed to feel refreshing and dynamic, the kind of place where you’d want to grab a cold Nescafé ICE.
The gameplay centers on a speedrun format, where players race against the clock through obstacle-filled levels. Along the way, they collect Nescafé ICE bottles that serve as in-game currency to unlock special upgrades.
To keep gameplay balanced and aligned with the brand message, speed boosts are not tied to caffeine. Instead, we focused on a «cooling and refreshing» experience that invites players to keep coming back and improving their run.
What makes it fresh
As players dash through the map, they’ll unlock upgrades like low gravity jumps, bonus XP, a grappler, or a glider, each purchased with collected Nescafé ICE bottles. Mid-run power-ups like a surfboard (for instant speed) or ICE sachets (which briefly freeze the timer) add strategy and replayability.
All of this is wrapped in a world where Nescafé ICE branding is seamlessly woven into the environment through product recreations and immersive visual design.
A fresh take on Fortnite
This isn’t just a branded map, it’s a replayable summer challenge designed to entertain, surprise, and deliver a dose of coolness with every run. Whether you’re chasing your best time or just enjoying the ride, NESCAFÉ® ICE Fresh Run makes Fortnite feel fresher than ever.
