Influencer brand activations in playable campaigns

Influencer brand activations are reshaping how brands connect with digital audiences. At the intersection of marketing and gaming, we’ve helped major clients turn custom maps into unforgettable player experiences—boosted by some of the biggest content creators in the scene. Here are three standout campaigns that prove the power of combining gameplay, influencers, and world-building:

1. La ISLA Infojobs x Fortnite

To activate InfoJobs’ presence at one of Spain’s biggest gaming events, Gamergy, we created a full ecosystem of branded Fortnite maps. The project included seven fully playable experiences, designed to entertain both players and spectators.

Over 40 top Spanish content creators participated, with TheGrefg as the host (19M+ YouTube subscribers), alongside stars like Suja, Misho, Rickyedit, Barbe, and Abby. Each map offered a different gameplay style, from action-packed chases to nostalgic hide-and-seek:

A central Island Hub with rail-connected zones for quick traversal.
Face-to-Face races with changing vehicles and speeds.
A chaotic Wipeout-style obstacle course.
A Haunted House infection game for Halloween.
Color Switch, a fast-paced memory and reflex test.
Gun Game team combat with evolving loadouts.
And a nostalgic Prop Hunt twist inspired by childhood games.

The grand finale? A custom Rebel Moon Battle Royale map, created for Netflix to promote the launch of the Zack Snyder movie. The winner walked away with a €50,000 cash prize. An activation that proved how branded islands can merge entertainment, competition, and IP promotion into one unforgettable show.

This activation achieved over 52K peak live viewers, 43 live IRL streamings, and a combined 1.7 million VOD views across Twitch and YouTube.

2. Arigatou x eWorlds

During the SteamFest demo of our game eWorlds, we launched a creator-focused activation with Arigatou to bridge influencers and fans through in-game customization.

We partnered with streamers Mayichi, Shadowne, and Dess, designing bespoke character skins tailored to each creator. They streamed their gameplay live, inviting fans to join their sessions directly and experience the game world together. Key elements:

3 personalized skins for top creators.
Live Twitch/YouTube gameplay with open community access.
Co-op play sessions that encouraged direct creator-fan interaction.

This activation created authentic moments of connection while showcasing both the game and the creators in a custom-branded setting.

The campaign generated 202K total views across the three live streams and resulted in 101 impactful social media mentions and posts.

3. Heineken Silver x Gamergy World

For the promotion of Heineken Silver, we crafted an immersive branded experience within Gamergy World, centered around music and rhythm gameplay.

The campaign aimed to associate the product with fun, nightlife, and digital culture. Inside a vibrant music hall, players completed rhythm-based challenges to earn virtual Heineken cans—each one counting as a ticket for a lifetime beer giveaway. Core features:

Music-themed mini-games designed for short, fun gameplay loops.
Prize system linked to Heineken Silver cans.
Age verification + email collection to validate giveaway entries.
Massive exposure through influencer-driven content.

To amplify reach, Willyrex, one of Spain’s most influential YouTubers with nearly 18 million subscribers, joined the campaign by streaming the experience and completing the challenges live. His participation helped drive traffic, boost engagement, and reinforce the connection between Heineken and music culture.

The streaming video reached 51K views, and the branded experience attracted over 15,000 unique players.

Turning play into performance

These influencer brand activations show how far digital marketing can go when creativity meets gameplay. By moving beyond static ads into interactive storytelling, brands create shared experiences that audiences want to engage with.

Influencers become co-creators. Players become participants. Brands become part of the fun. For modern marketing, this is not the future—it’s the now.