BYD in Fortnite: Build your dreams through gameplay

At GGTech Studios, we’re thrilled to share our latest collaboration with BYD Auto, two custom Fortnite experiences that combine interactive entertainment with a futuristic brand vision.

The goal? To help BYD connect with younger audiences through two distinct maps: one focused on open exploration, the other built for high-speed Rocket Racing.

Urban adventure

The first map invites players into a futuristic city where they can explore freely. Designed as a solo-friendly experience, it features narrative-driven missions, light puzzles, and hidden secrets that reflect BYD’s innovative spirit and cutting-edge tech.

What to expect:

Third-person gameplay, walk or drive through the city
Story-based objectives with exploratory elements
BYD-themed items

Rocket racing

The second map switches things up with fast-paced action. Built using Fortnite’s Rocket Racing tools, this track takes players through a sleek sci-fi circuit packed with boost zones, sharp turns, and BYD-branded surprises. Whether racing solo to beat your best time or joining time-based events with friends, it’s a perfect fit for showrooms, activations, and online competitions.

What’s on track:

Futuristic raceway with integrated BYD visuals
Collectibles and interactive racing elements
Seamless portals connecting both maps for a unified experience

Gameplay as brand storytelling

From concept to final design, every element was crafted to turn BYD’s identity into something players can feel and interact with. Picking up a power-up, cruising through a tech-inspired city, or competing on a neon-lit track, it’s all about experiencing the brand, not just seeing it.

These maps are a great example of how gaming can bring brands to life, and we’re proud to be part of it.