BYD Experience the Future
The Sky Isn’t the Limit
CLIENT: BYD
DATE: August 2025
MAP: 9300-6761-9203
MAP: 2070-8275-9373
TYPE: Adventure | Rocket Racing
BYD and GGTech Studios partnered to bring innovation and sustainability into Fortnite through two interconnected maps. The project transforms BYD’s brand identity into an interactive, story-driven experience that merges mobility, technology, and gameplay.
BYD wanted to connect with younger audiences in an authentic, immersive way, not through traditional advertising, but through gameplay as storytelling. The challenge was to translate BYD’s vision of clean energy and innovation into a format that feels natural inside Fortnite’s creative ecosystem.
The team designed and built two custom maps: one focused on narrative exploration and discovery, and another centered on speed and performance, inviting players to experience the pure thrill of electric mobility.
Build your dreams. Drive the future.
Players begin their journey in BYD Future City, where exploration replaces competition. Four interconnected districts invite players to climb, glide, and solve environmental challenges after a sudden blackout throws the city into chaos.
Among the missions that complete the map lies one of the city’s most striking moments, a breathtaking drone show brought to life inside Fortnite, inspired by BYD’s real 1000-drone performance in Rome. This spectacle becomes part of the gameplay itself, lighting up the skyline as players work to restore energy across the city.
As the lights return, a portal inside the showroom opens, a gateway into BYD Racing, where high-speed tracks, boost zones, and sharp turns bring the brand’s futuristic design to life.
Together, they form one cohesive world where BYD’s brand values are not just seen, but experienced.
