NESCAFÉ® ICE Fresh Run
Make it +fresh in every run
CLIENT: Nescafé
DATE: August 2025
MAP: 6347-6427-7828
TYPE: Funny | Speedrun
Step into a tropical Fortnite map created for Nescafé® ICE, where heat-filled zones test your skills and freshness is your best ally. Explore sunny beaches, collect iced coffee cans, and trade them for power-ups. A playful, brand-powered journey that brings “Make it +fresh” to life for Gen Z players.
This Fortnite Creative experience made for Nescafé® ICE, where players brave intense heat across tropical zones like sunny beaches and super dry deserts.
The objective? Race through vibrant levels, collecting iced coffee cans scattered along the path to unlock refreshing power-ups that help you cool down and keep progressing.
This dynamic gameplay reflects the core message of Nescafé® ICE: instant refreshment in cold drinks. With colorful visuals and engaging platformer mechanics, the map blends entertainment with branded storytelling. “Make it +fresh” isn’t just a tagline, it’s woven into every detail of the experience for a refreshing and memorable adventure.
Cool off in the official Nescafé® ICE Fortnite map
Players jump into hot, sun-drenched environments inspired by beaches, desert paths, and summer heat, where the main challenge isn’t just completing the course, it’s staying cool along the way.
Scattered across the map are iced coffee jars that players can collect and exchange for refreshing virtual beverages. These serve as power-ups, helping them beat the heat, unlock shortcuts, gain advantages, and improve their overall experience. This core mechanic reflects Nescafé® ICE’s key product benefit: it dissolves instantly in cold liquids, offering quick refreshment anytime, anywhere.
Combined with the “Make it +fresh” message, the map delivers a playful, immersive journey that links product value with interactive gameplay.
With vibrant visuals, intuitive mechanics, and high replayability, the experience encourages exploration and leaves a lasting impression through branded engagement that feels natural, fun, and rewarding.
