Rockstar Energy Drink Quest
Fuel to be yourself.
CLIENT: Rockstar
DATE: December 2023
GAME:: Gamergy World
TYPE: Futuristic | Interactive
The Rockstar Energy Drink Quest delivered a vibrant digital activation inspired by Rockstar’s bold flavors and high-energy style. Set inside a fully interactive virtual convenience store, this immersive experience blended puzzles, collectibles, and daily rewards with Rockstar’s iconic attitude.
At the heart of the Rockstar Energy Drink Quest was a custom 3D can viewer. Each day, players could open a virtual Rockstar can and interact with it to uncover hotspots. These revealed a daily opportunity to win a free month of Xbox Game Pass. With one shot per can per day, players kept coming back for their chance to win.
This mechanic offered more than just a giveaway. It also created a unique way to turn a product into an interactive, gamified touchpoint—boosting engagement while staying true to the Rockstar brand.
A dynamic branded space where energy meets interactivity.
Rockstar Energy Drink Quest recreated the look and feel of a neighborhood shop, Rockstar-style—from branded fridges to custom product shelves. Watch Rockstar campaign videos through an in-world player, and explore the store interior and exterior freely.
Beyond the giveaway, the Rockstar Energy Drink Quest featured a set of branded mini-games designed to reward both skill and persistence. Players could challenge themselves with sliding puzzles based on Rockstar visuals, tackle a can-themed Klotski variation, or complete a flowing “connect the dots” challenge.
Each game encouraged replayability with real-time leaderboards and score tracking. Meanwhile, players collected exclusive Rockstar stickers along the way, expanding their in-game collections and earning bragging rights within the experience.
The experience combined visual storytelling, interactive game design, and reward mechanics to embody Rockstar’s motto: “Fuel to be yourself».
