Doritos Crunch Cancelation game
An interstellar adventure powered by Doritos Crunch Cancelation
CLIENT: Doritos
DATE: December 2022
MAP: Gamergy World
TYPE: Adventure | Mini-games
Doritos Crunch Cancelation game is a custom mini-game set inside Gamergy World. This collaboration brings together the power of branded storytelling and interactive gameplay. The goal? To show off Doritos’ real-life Crunch Cancelation software in the most fun and surprising way possible.
Players start aboard the Dorito Mothership, a colorful spaceship floating in a neon galaxy. It’s full of puzzles, challenges, and loud, delicious crunches. Your mission is simple: speak to the ship’s captain and help him fix the ship. But there’s one big problem. He’s always eating Doritos, and you can’t hear a word he’s saying.
To move forward, players must activate Crunch Cancelation, a real piece of software that mutes chewing sounds during voice calls. In the game, it works the same way. Once turned on, the captain’s voice becomes clear. Then, the story continues. Until players switch on Crunch Cancelation, the captain’s dialogue stays blocked by crunchy sounds. Once activated, the adventure opens up.
In addition, players could collect exclusive Doritos-themed stickers by completing mini-games throughout the ship. These digital stickers filled up a special sticker book, offering a rewarding sense of progression.
Moreover, interactive screens around the map triggered the official Doritos promotional video. With just one click, the ad played directly inside a custom in-game video player. This integration made the branding feel organic and engaging.
A seamless fusion of tech and fun
Doritos Crunch Cancelation game shows how interactive content can connect a product to players in a smart way. By using a real software feature as the core game mechanic, the experience feels authentic and original. Players don’t just learn about Crunch Cancelation. They use it.
In the end, the result is a branded mini-game that’s fun, clever, and easy to remember. It highlights how Doritos uses humor and innovation to stand out. And it proves that with the right idea, a simple snack can become the hero of an unforgettable adventure.
