Costa Coffe Party Run Wipeout
A playful blend of speed and aroma.
CLIENT: Costa Coffee
DATE: April 2024
CODE:: 0466-3520-9717
TYPE: Party
Players dove into a one-of-a-kind racing experience set inside a giant Costa Coffee cup. From the very start, they were met with steaming, icy, and aromatic challenges inspired by Costa’s most iconic drinks. The experience combined fast-paced obstacle racing with a fully branded, coffee-themed universe.
The game delivered a perfect fusion of Costa Coffee’s identity and fun gameplay. While racing through vibrant circuits, players discovered hidden collectibles shaped like Costa cups. They also interacted with coffee-themed elements placed throughout the map.
To keep things exciting, players could activate different types of power-ups. These created strategic advantages or playful chaos. For example, some altered speed or movement, while others changed how players interacted with the world. Additionally, random in-game events like coffee storms or frozen brews introduced surprise twists. These made every race feel unique and kept everyone on their toes.
Immersive branded world with dynamic gameplay
At the center of the action stood a massive branded coffee cup. This iconic structure served as the lobby and main hub of the experience. From the foamy surface of the cup, players accessed six randomized wipeout-style levels. Each one was themed after a signature Costa Coffee drink: Espresso, Flat White, Americano, Latte, Espresso Macchiato, and Cappuccino.
Each course featured a distinct look and feel. For instance, one level was filled with icy, slippery platforms, while another had steam clouds and low gravity. Some areas challenged reflexes, others required timing or creative movement. Meanwhile, the lobby offered more than just a waiting area. It included a Costa coffee replica, interactive decorations, and secrets for players to uncover.
Thanks to this variety, players remained engaged round after round. The constant changes, along with the coffee-inspired visuals and mechanics, made the experience memorable and unique.
